No matter who complains, a quick response is more likely to resolve the problem before it escalates. Dun-slope People need to feel that their concerns are being heard. Many problems can be avoided and anger kept to a minimum by simply being in communication. Emotion often drives the escalation of a problem. Dun-slope While it is important to provide accurate information, it is also important to document. This includes clients, other agents, lenders or any other party. Walk away from deals, rather than get entangled in unethical or imprudent activity. Dun-slope They will help you to fulfill your obligation to put the best interests of your seller clients first, as well as to treat other parties fairly and honestly. Dun-slope But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Remember that game Chutes & Ladders? Dun-slope If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That’s how your sales letter should be – a slippery slope that pulls in the reader because it’s so compelling and interesting. Dun-slope The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product. Marketers call this pushing the ‘ouch’ button. First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with. Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the trust factor. And people buy from those they feel they know, like, and trust! Show your prospects they won’t be the first to buy. It’s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person’s full name and Web address, and for extra power, post their photo and an audio testimonial as well. This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk. Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it’s an introductory, limited-time offer. In your P.S., right after your signature, emphasize that I should act now. For example, Don’t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime. Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don’t you feel better buying from a Web site that lists a real address and phone number? Sailplanes, also called gliders, fly atop rising air. There is no engine noise, only the sound of your heartbeat as you watch your model sailplane become a speck in the sky. How do you get your model sailplane back? How did you get it up there in the first place? What sort of things can you do with your model sailplane when it is in the air? It must do so to maintain airspeed to provide lift for the wings and airflow over the control surfaces to give the pilot control. But when the air is rising faster than the sailplane is falling then the sailplane can also rise, riding atop the rising air.